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How to Create a Pitch Deck
Creating presentation materials that captivate investors
A good pitch deck tells a story in 10-15 slides. Investors see dozens of pitches daily, so delivering key messages quickly is crucial. Prove with numbers and demonstrate team execution capability.
Action Steps
1
Structure the story: Problem → Solution → Market
2
Each slide delivers only one message
3
Show traction (users, revenue, etc.) with data
4
Emphasize why this team is the right fit in the team slide
5
Include a demo or prototype video
Pros
- ✓ Enables structured conversations with investors
- ✓ The process of organizing the business model itself is helpful
Cons
- ✗ Obsessing over a perfect pitch deck delays execution
- ✗ Investment is not decided by pitch deck alone
Use Cases
Seed round fundraising
Accelerator/incubator application attachment