How to Script a YouTube Video: Hook, Problem, Solution, CTA
Video Structure for Higher Retention
Average View Duration is the key metric YouTube uses to decide whether to recommend a video. A good script captures viewers in the first 30 seconds, prevents mid-video drop-off, and drives action from viewers who watch until the end.
Step-by-Step
1
Hook (0-30s): Start with a powerful question or preview
2
Problem: Clearly present viewer pain points
3
Solution: Provide step-by-step answers (with visuals)
4
CTA: Drive subscribe/like/comment + preview next video
Pros
- ✓ Can improve retention by 20-40%
- ✓ Reduces filming/editing time
- ✓ Maintain consistent quality
Cons
- ✗ May reduce spontaneity
- ✗ Script writing itself takes time
Use Cases
Tutorial/educational videos
Review/comparison videos
Storytelling/vlog